
The NACRE progam (New Approaches to Consumer REsistance) funded by the French National Research Agency (ANR) together with IRG-University Paris-Est organized the 1st International Conference on “Consumption and Consumer Resistance” on November 28, 2008 in Créteil. Six best papers together with six experts' contributions have been published: Dominique Roux (2009) (direction), Marketing et Résistances des consommateur(s), Economica, collection « Recherche en gestion »
~~~~~~~~~~~~~~~~~~~ June 25-26, 2010 ~~~~~~~~~~~~~~~~~~~~
The Symposium has received a financial support from ACR and a scientific agreement from AFM (Association Française de Marketing).
Log on to: http://mc.manuscriptcentral.com/ejm and www.emeraldinsight.com/ejm.htm for EJM formatting guidelines
More information on: http://www.euromed-management.com/fr/recherche-vision/conferences-et-seminaires/icar-nacre-symposium/welcome-1240-t1.aspx
Guest Editors
* Michael S.W. Lee
* Dominique Roux
* Helen Cherrier
* Bernard Cova
Email: msw.lee@auckland.ac.nz - roux@univ-paris12.fr
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