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The NACRE progam (New Approaches to Consumer REsistance) funded by the French National Research Agency (ANR) together with IRG-University Paris-Est organized the 1st International Conference on “Consumption and Consumer Resistance” on November 28, 2008 in Créteil. Six best papers together with six experts' contributions have been published: Dominique Roux (2009) (direction), Marketing et Résistances des consommateur(s), Economica, collection « Recherche en gestion »







  • 2nd edition of NACRE NACR International Conference will be held jointly with the International Centre for Anti-Consumption Research  (ICAR) and hosted by Euromed Management in Marseille, France. The main objective of the ICAR/NACRE 2010 Symposium is to identify and discuss what the most pertinent redundancies and differences are in  these two topics. 

           ~~~~~~~~~~~~~~~~~~~ June 25-26, 2010 ~~~~~~~~~~~~~~~~~~~~

  • The European Journal of Marketing (EJM) aims to publish a special section of approximately 12 research notes/short papers on anti-consumption in  2011. Hence the EJM special section and Symposium theme is: Anti-consumption and consumer resistance: concerns, conflicts, and  convergence. 


Manuscripts must not exceed 4500 words in length (including references). Manuscripts should be submitted by January 29th 2010.

The Symposium has received a financial support from ACR and a scientific agreement from AFM (Association Française de Marketing).

Log on to: and for EJM formatting guidelines

More information on:

Guest Editors
* Michael S.W. Lee
* Dominique Roux
* Helen Cherrier
* Bernard Cova

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